The Anatomy of a Perfect EPK: What to Include and What to Skip

If you're a musician trying to get booked, reviewed, or signed, you need more than talent. You need clarity. A good electronic press kit, or EPK, doesn’t just show that you make music and it shows that you're ready for the next step.

And in a world where attention is short and inboxes are full, presentation matters just as much as content.

Here’s what makes an EPK stand out and what’s better left out.

Start With the Essentials

A strong EPK should do three things quickly:

1. Tell people who you are

2. Show them what you sound like

3. Make it easy to connect

Everything else builds around that.

1. Your Bio

Your musician bio is the heart of your EPK. Keep it short, clear, and human. Skip the buzzwords and write like you’re introducing yourself to someone at a show. Include where you're from, what drives your sound, and a few highlights that give context without turning it into a resume.

Pro tip: Have a short and long version on hand. Some platforms want a paragraph. Some want a sentence.

2. Your Music

This should be front and center. Feature your best tracks, not all of them. Think quality over quantity. If you’ve got a new release or a fan favorite, lead with that.

Streaming links (Spotify, SoundCloud, Apple Music) are a must. Make it easy for people to hit play and decide whether you fit their stage, story, or playlist.

3. Photos

A few high-quality promo shots go a long way. These help venues with flyers, blogs with feature images, and playlists with thumbnails. Make sure they’re clear, current, and reflect your style.

Avoid crowd shots, grainy rehearsal pics, or overly edited images. Your press photos should be usable and professional.

4. Videos (If You’ve Got Them)

Live footage, a music video, or even a stripped-back performance can show what your music feels like in real time. Keep it simple. One or two great videos speak louder than a dozen shaky phone clips.

5. Press and Quotes

If you've been featured in blogs, playlists, interviews, or press, pull the best quotes. A short line from someone credible can build trust quickly.

Don’t have any press yet? Use a quote from a fellow artist, producer, or venue owner who believes in your work. Honest praise always adds value.

6. Contact Info and Links

Make it easy to reach you. Include a booking email, management contact (if you have one), and links to your most active social platforms.

Keep it simple and functional. A cluttered link section or multiple outdated email addresses can cost you real opportunities.

What to Skip

• Too many tracks. Curate. Don’t overload.

• Outdated or low-res assets. Replace them.

• PDFs. Most people won’t download attachments.

• Overexplaining. Let your music lead.

• Broken links. Always test before you share.

Use a Tool That Works With You

If building an EPK sounds like a lot of work, that’s because it used to be. But tools like EPKit make it easy. You drop in your content, and it turns it into a clean, professional Artist Media Page that looks sharp and tells your story fast.

In minutes, you’ll have an EPK that’s ready for venues, blogs, festivals, or any opportunity that comes your way.

Final Thought

If you’ve got the music, you’ve already done the hardest part. Now it’s just about helping the right people hear it and giving them a reason to say yes.

An electronic press kit isn’t about pretending to be something you’re not. It’s about showing who you are, clearly and confidently. It’s how you open the door to real opportunities.

Socials are for looking.

Your EPK is for booking.

And you’re ready for both.