EPKit vs. Traditional Websites: When and Why to Use Each

If you’re a musician with a website, you might be asking: Do I still need an EPK?

And if you don’t have a website yet, you might be wondering where to start.

Let’s break it down:

Your Website Is for Fans

A traditional artist website is like your home base for fans. It’s where people go to:

• See your tour dates

• Buy your merch

• Sign up for your newsletter

• Browse blog posts or personal updates

It’s your space to show off your personality and build a relationship with your audience.

But industry professionals like booking agents, venue managers, publicists, and journalists usually don’t have time to scroll. They want quick, relevant information.

Your EPK Is for Industry Eyes

An Electronic Press Kit (EPK) is built for people who can offer you opportunities. It’s your quick pitch—the professional snapshot of your music career.

What they expect to see:

• A short, well-written artist bio

• Direct links to your top songs and performance videos

• High-resolution press photos

• Pull quotes from reviews or collaborators

• Booking and contact info

This is where EPKit.ai becomes your best friend.

Why Use EPKit.ai?

EPKit.ai lets you create your Artist Media Page in minutes. You don’t need a designer or tech background. Just plug in your content, and EPKit.ai instantly formats it into a sleek, mobile-friendly EPK.

It presents your story in a way that looks professional and is easy to navigate. No clutter. No confusion. Just you, your music, and the info that matters all in one place.

Full Transparency: How We Create Content for Our Blog

 At EPKit, we use AI tools (like OpenAI’s ChatGPT) to help us research, brainstorm, or create draft blog posts. All content is reviewed, fact checked, and edited by a human author before publishing. We believe in using modern tools to facilitate goals without compromising integrity and artistry.